Mediamonitor: talks how to boost real estate market faded away
The common initiative of developers and builders asking the state and banks to help set in motion the real estate market has not become such a phenomenon like for example the much debated “car-scrap bonus”. Although the event gained some short-term media attention, it was not enough to stir up public discussions. Newton Media was interested in the response to this event in printed media, in TV and radio news service and on the Internet and carried out an analysis which showed that affirmative viewpoints appeared in media a little bit more often than contradictory opinions, the difference, however, was not dramatic. In more than a half of cases the media’s viewpoint vis-a-vis the invitation was neutral.
The first ones to draw attention to the initiative
were the dailies E15 and Hospodářské noviny on Wednesday, May 13. Some
internet servers (including idnes.cz) reported about it the same day as well as
the statutory TV and radio news service. However, the interpretation of the
invitation varied greatly. While Hospodářské noviny stated that companies
wanted “more friendly bankers” to finance their projects with greater
willingness, the Czech TV (Česká televize) in its evening news service
Události presented the whole event as “a call for the generous hand of
state”. It followed this line of thought in a ČT 24 programme called
Ekonomika where the TV presenter’s first question in an interview with
Finance Minister Eduard Janota was: “Are you going to feed developers?“ It
was Minister Janota together with his spokesman Ondřej Jakob who most often
voiced their disagreement with developers’ and builders’ proposals. “We
don’t want to favour some segments of economy, first, we don’t have the
money, and second, I don’t regard it as a fortunate approach,” Minister
Janota explained in the mentioned TV interview why he is not going to “feed”
developers, his press agent used similar words. Among others who reacted
sceptically to the developers’ initiative were editor of Hospodářské noviny
Vladimír Kaláb and economist of the Academy of Sciences Petr Sunega in TV Z1.
Both cast doubt on the thesis on which developers grounded their requirements,
i.e. that in maintaining the current conditions, apartment construction will be
considerably reduced, which will cause a rise in price of apartments. One of the
much sought-after glossarists was Central Europe Holding’s company director
Jiří Pácal. In addition to his own commentary for the daily E15 he managed to
give interviews to Rádio Česko and the morning broadcast of Česká televize.
Generally spoken, Pácal supported developers in their call for help but was
against certain measures, notably against establishing a guarantee fund.
By contrast, builders’ and developers’
viewpoints were defended in media by Next Finance’s analyst Vladimír Pikora
and lawyer Michal Hrnčíř from the real estate team of law office Ambruz &
Dark. Pikora supported his arguments by referring to the fact that slow-down in
the building industry will lead to a loss of tens of thousands of jobs, together
with Hrnčíř they pointed out that the banks’ policy vis-a-vis developers
“has reached the end of their tether”. Submitters of the initiative who
appeared in media the most often were Milorad Miškovič from Real Estate Karlin
Group followed by Zdeňka Klapalová (Knigt Frank) and Petr Pujman (Metrostav
Development).
Graphs:
1. Scope of media attention devoted to the initiative – The
graph shows the scope of media attention devoted to the initiative by the
developers and builders addressed to the government and banks.
2. Perception of the initiative – The graph shows the media
reactions to the developers’ and builders’ initiative addressed to the
government and banks.
3. Personalities’ comments on the initiative – The graph
presents personalities who most often commented on the developers’ and
builders’ initiative addressed to the government and banks. The graph shows
how these personalities perceived the initiative.
4. Most frequently presented protagonists of the initiative
– The graph shows personalities who were among the initiative submitters and
who appeared in media in this connection.
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